One of the key ways to build a successful brand with women is to connect with them in emotional ways and show an understanding for them, and if you do those things, they will reward you with more usage. We … Read More
What Women Want: Debunking 5 Myths About Radio
We are elated at the radio industry buzz that has been created by our “What Women Want” study that we’ve conducted in conjunction with Alan Burns & Associates. Perhaps part of the reason for the buzz is that many of … Read More
Millennials Don’t Hate Radio
Contrary to anecdotal reports, Millennials don’t hate radio – in fact, they love it. Tomorrow, we are releasing the results of a nationwide survey called “What Women Want,” done in partnership with Alan Burns and Associates. One of the points … Read More
Find Out What Women Want
The New Groundbreaking Findings to be Revealed in Thursday’s Webinar Half of all women now say that they can foresee a day when they don’t need to listen to music on the radio. That’s one of the statistics that will … Read More
What Women Want 2017: Groundbreaking Study to be Released
Alan Burns and Associates, in partnership with Strategic Solutions Research, will begin releasing results of a new national study of women’s media consumption next week. The study, the latest in a series began by Burns in 2010, will profile women’s … Read More