In most places, we’re now seeing the economies starting to open back up. However, in these past two months of stay-at-home restrictions, consumers’ daily routines have been completely disrupted in many markets, which causes risks and opportunities for radio. We are now entering the second chapter of the story and it is critical for radio stations to [...]
Consumers’ media consumption has changed. Listeners are distracted and scatter to many media outlets. We want to give air talent tools on how they can adapt and thrive in this new world, based upon decades of content research. Welcome to Chapter Three of a five-part series called Content Superhero™. We introduced the Content Superhero™ series a couple [...]
Consumers’ media consumption has changed and we want to give you tools on how you can adapt and thrive in this new world. Welcome to Chapter Two of a five-part series called Content Superhero. We introduced the Content Superhero series a couple of years ago in conjunction with Tracy Johnson Media Group. The team here at Strategic [...]
For nearly a quarter-century, I’ve been measuring listener behavior to content, moment-by-moment. At the beginning, we would give each listener a hand-held remote dial in an auditorium environment. We still do that today, but we also have moved a lot of our content testing online. In both methodologies, we capture a consumer’s reaction to audio and video [...]
The New England Patriots are the team that are beloved in their home market and hated pretty much everywhere else. That’s what winning sometimes does. However, even the Patriot haters need to admit that there is something special about a sports franchise that has won six Super Bowls in the past 18 years. Their amazing run under [...]
There has been some chatter in the industry that the Throwback Rhythm format is “dead” and was a flash in the pan, but we would like to respectfully disagree. We have found it IS a viable format option in the right conditions and with the right execution. This Rhythmic Gold format hasn’t really consolidated under one name [...]
