Consumers’ media consumption has changed and we want to give you tools on how you can adapt and thrive in this new world. Welcome to Chapter Two of a five-part series called Content Superhero. We introduced the Content Superhero series a couple of years ago in conjunction with Tracy Johnson Media Group. The team here at Strategic [...]
Contrary to anecdotal reports, Millennials don’t hate radio – in fact, they love it. Tomorrow, we are releasing the results of a nationwide survey called “What Women Want,” done in partnership with Alan Burns and Associates. One of the points of focus of our research is to look at how Millennials use various audio media and what [...]
Alan Burns and Associates, in partnership with Strategic Solutions Research, will begin releasing results of a new national study of women’s media consumption next week. The study, the latest in a series began by Burns in 2010, will profile women’s attitudes toward and usage of radio, online streamers, music and other media.“Nielsen data shows some important changes [...]
There has been some chatter in the industry that the Throwback Rhythm format is “dead” and was a flash in the pan, but we would like to respectfully disagree. We have found it IS a viable format option in the right conditions and with the right execution. This Rhythmic Gold format hasn’t really consolidated under one name [...]
The format that has the buzz right now is the one playing throwback rhythmic songs – whether you call it Classic Hip Hop, Rhythmic Hot AC, or Throwbacks. It is a product category that many broadcasters are studying as a potential opportunity or threat. The question is if this is a format with ‘legs’ or a blip [...]
Not all P1s are created the same. How can this be, you might ask. Isn’t a P1 a P1 a P1? The top of the heap, king of the hill? Not necessarily; in particular in the new PPM (Personal People Meter) world. At Strategic Radio Solutions, our brand assessment and development research shows that truly healthy radio [...]
