In most places, we’re now seeing the economies starting to open back up. However, in these past two months of stay-at-home restrictions, consumers’ daily routines have been completely disrupted in many markets, which causes risks and opportunities for radio. We are now entering the second chapter of the story and it is critical for radio stations to [...]
Consumers’ media consumption has changed. Listeners are distracted and scatter to many media outlets. We want to give air talent tools on how they can adapt and thrive in this new world, based upon decades of content research. Welcome to Chapter Three of a five-part series called Content Superhero™. We introduced the Content Superhero™ series a couple [...]
Consumers’ media consumption has changed and we want to give you tools on how you can adapt and thrive in this new world. Welcome to Chapter Two of a five-part series called Content Superhero. We introduced the Content Superhero series a couple of years ago in conjunction with Tracy Johnson Media Group. The team here at Strategic [...]
For nearly a quarter-century, I’ve been measuring listener behavior to content, moment-by-moment. At the beginning, we would give each listener a hand-held remote dial in an auditorium environment. We still do that today, but we also have moved a lot of our content testing online. In both methodologies, we capture a consumer’s reaction to audio and video [...]
The rumor of my death has been greatly exaggerated was a quote from Mark Twain and the sentiment has been used by radio industry insiders to squelch the thought of radio’s demise. While nobody is challenging that audio space is fragmenting due to new technology, we’ve seen in our own research and even in Nielsen ratings that [...]
Jubal Flagg of the “Brooke and Jubal Morning Show” at KQMV/Seattle and syndicated across the country is, in my opinion, one of the funniest personalities on the planet. The show leads the market in just about every demo, with women and men. His success is due to more than being "funny." There is a different side to [...]
