Is the Throwback Hip Hop Format Dead? No, and Here’s Why

There has been some chatter in the industry that the Throwback Rhythm format is “dead” and was a flash in the pan, but we would like to respectfully disagree. We have found it IS a viable format option in the right conditions and with the right execution. This Rhythmic Gold format hasn’t really consolidated under one name [...]

By |2019-10-16T19:22:00-05:00February 7, 2017|Formats, Listener Engagement Strategies, Research|
Read More

Classic Hip Hop: Radio Format Analysis From the Front Lines

The format that has the buzz right now is the one playing throwback rhythmic songs – whether you call it Classic Hip Hop, Rhythmic Hot AC, or Throwbacks.  It is a product category that many broadcasters are studying as a potential opportunity or threat. The question is if this is a format with ‘legs’ or a blip [...]

By |2019-10-16T19:23:18-05:00January 12, 2015|Formats, Listener Engagement Strategies, Positioning|
Read More