Consumers’ media consumption has changed. Listeners are distracted and scatter to many media outlets. We want to give air talent tools on how they can adapt and thrive in this new world, based upon decades of content research. Welcome to Chapter Three of a five-part series called Content Superhero™. We introduced the Content Superhero™ series a couple [...]
Consumers’ media consumption has changed and we want to give you tools on how you can adapt and thrive in this new world. Welcome to Chapter Two of a five-part series called Content Superhero. We introduced the Content Superhero series a couple of years ago in conjunction with Tracy Johnson Media Group. The team here at Strategic [...]
For nearly a quarter-century, I’ve been measuring listener behavior to content, moment-by-moment. At the beginning, we would give each listener a hand-held remote dial in an auditorium environment. We still do that today, but we also have moved a lot of our content testing online. In both methodologies, we capture a consumer’s reaction to audio and video [...]
There is so much chatter in the radio business about content being 'king' and the importance of generating content, but it is important to know what IS good content and what motivates listeners to tune-in? We went back and studied hundreds of content research projects, evaluated thousands of pieces of content voted on by tens of thousands [...]
We are seeing some new schools of thought with regard to big Morning Show success with the new PPM ratings methodology. Early PPM results show some of the big heritage morning shows earning a fraction of the ratings reported in diary. This phenomenon in mornings is similar to what we had written previously with some of the [...]
