Consumers’ media consumption has changed and we want to give you tools on how you can adapt and thrive in this new world. Welcome to Chapter Two of a five-part series called Content Superhero. We introduced the Content Superhero series a couple of years ago in conjunction with Tracy Johnson Media Group. The team here at Strategic [...]
One of the key ways to build a successful brand with women is to connect with them in emotional ways and show an understanding for them, and if you do those things, they will reward you with more usage. We find in our What Women Want Study™ done in partnership with Alan Burns & Associates that women [...]
Contrary to anecdotal reports, Millennials don’t hate radio – in fact, they love it. Tomorrow, we are releasing the results of a nationwide survey called “What Women Want,” done in partnership with Alan Burns and Associates. One of the points of focus of our research is to look at how Millennials use various audio media and what [...]
The New Groundbreaking Findings to be Revealed in Thursday’s Webinar Half of all women now say that they can foresee a day when they don’t need to listen to music on the radio. That’s one of the statistics that will be discussed this Thursday as we release in conjunction with Alan Burns and Associates the first set [...]
Alan Burns and Associates, in partnership with Strategic Solutions Research, will begin releasing results of a new national study of women’s media consumption next week. The study, the latest in a series began by Burns in 2010, will profile women’s attitudes toward and usage of radio, online streamers, music and other media.“Nielsen data shows some important changes [...]
There has been some chatter in the industry that the Throwback Rhythm format is “dead” and was a flash in the pan, but we would like to respectfully disagree. We have found it IS a viable format option in the right conditions and with the right execution. This Rhythmic Gold format hasn’t really consolidated under one name [...]
