I was saddened to learn of the death of marketing guru Jack Trout this week. Trout rewrote the rules on marketing with the books “Positioning: The Battle for Your Mind” and “The 22 Immutable Laws of Marketing.” Although those books … Read More
I was saddened to learn of the death of marketing guru Jack Trout this week. Trout rewrote the rules on marketing with the books “Positioning: The Battle for Your Mind” and “The 22 Immutable Laws of Marketing.” Although those books … Read More