There is so much chatter in the radio business about content being ‘king’ and the importance of generating content, but it is important to know what IS good content and what motivates listeners to tune-in? We went back and studied … Read More
Be a Content Superhero: Missed Our Sold-Out Webinar Today? Sign Up For Thursday’s Encore
We’re grateful for the huge turnout for today’s first of 3 Content Superhero webinars. This is a joint project with our company and Tracy Johnson Media Group. The webinar channel reached capacity and attendees kept us another 30 minutes with … Read More
Google Sees Itself As Part of a “Gang of 4”
Google CEO Eric Schmidt feels there are four companies that dominate the center of the technology sector because they have exploited a unique platform. Google, Amazon, Apple and Facebook each use sophisticated computer science to identify a category and become … Read More
Stretch Your Brand
As we talk about quite often, the radio stations that will thrive in future years will be the ones that think about themselves as more than just radio station brands. Consider making one of your New Year’s resolutions to be … Read More