Spoken Content Testing
Moment-by-Moment PPM Radio Research
Portable People Meter Testing and Research for Radio Stations
Content Analysis With the Personal People Dial
We all know that compelling content between the songs is critical today, but no one has studied what makes a talk break effective or not… until now.
We use our interactive dial with the industry’s only “tune-out” button to measure listener reactions moment-by-moment to your hosts’ actual talk content, features and newscasts. We can SEE when listeners are engaged and when they would head for the door.
We help you involve your on-air talent in the process so it is a positive coaching experience. We find that hosts love the process and become more effective, motivated personalities as a result.
As a result of testing thousands of pieces of audio content, we can provide conclusions and concrete actions to take to focus on content that is most meaningful.