Google CEO Eric Schmidt feels there are four companies that dominate the center of the technology sector because they have exploited a unique platform.
Google, Amazon, Apple and Facebook each use sophisticated computer science to identify a category and become ‘famous’ for it very, very quickly. Technology provides that opportunity as well as the potential for economies of scale.
Click here to see the video of Schmidt’s speech. He has a couple of interesting thoughts about the challenges of the entertainment industry to go from ‘scarcity’ to ‘ubiquity’.
That is what is so exciting for radio – radio can and should be ubiquitous… with branded content available everywhere.
What is your strategy for growing your station’s platform and position?