The Next Generation of Focus Groups
Welcome to the next-generation of focus groups and uncover tremendously deeper insights from listeners.
Respondents can contribute to the discussion wherever and whenever, and they can take time to give thoughtful answers to the questions that matter most to you.
With our focus blog tool, you have the benefits of focus group collaboration while guarding against a ‘peer group leader’ influencing other respondents.
We have a dialogue with listeners multiple times during a day or week, so we’re able to circle back and follow-up with individual respondents to dig deeper.
You are able to monitor the activity throughout the study, so if a respondent’s comment sparks an idea or another question in your head, we can add that to our discussion immediately.
Do you want video answers from respondents? No problem! Respondents have the option of logging answers to questions via video or type.