A format change for a low rated station has been almost a cliché during the modern history of radio broadcasting. When I was with AM/FM radio group, we had a list of “red flag” stations that either needed to be “fixed” or flipped to a format that would generate higher ratings. Format flips seem to be more [...]
We are seeing some new schools of thought with regard to big Morning Show success with the new PPM ratings methodology. Early PPM results show some of the big heritage morning shows earning a fraction of the ratings reported in diary. This phenomenon in mornings is similar to what we had written previously with some of the [...]
Not all P1s are created the same. How can this be, you might ask. Isn’t a P1 a P1 a P1? The top of the heap, king of the hill? Not necessarily; in particular in the new PPM (Personal People Meter) world. At Strategic Radio Solutions, our brand assessment and development research shows that truly healthy radio [...]
Last time, as we touched on the Portable People Meter (PPM) and our experiences developing strategic solutions for stations all over the world, we noted that the new metrics are resulting in many of the “big brand” stations taking a hit in the ratings numbers that used to matter the most. This time, we want to take [...]
Move over Pandora and Last.fm. Here comes Rdio. Pronounced r-dee-o and dubbed a “new social music service,” Rdio comes from founders Janus Friis and Niklas Zennstrom, the people behind Skype and Kazaa. The digital technology entity aims to further enhance and integrate music discovery, access and delivery system while providing users with a greater ability to share [...]
You know the expression that the only form of failure is failing to try. Experiment, take risks, and find new ways to connect with your audience.
