Programmers put tremendous amounts of effort into knowing what listeners want in terms of music, but when PDs rate morning show content, moment-by-moment, they are not always in-synch with listeners. That is one of the findings to be revealed next week in the “Dial and Error” session at CRS 2021. Strategic Solutions Research has tested actual content [...]
To say the year has been challenging is an understatement. The economic hole we are digging out of is large, but there are lessons to be learned and actions to take that will make your brand stronger coming out of this. In-Car radio listening is bouncing back now that people are back in their cars but usage [...]
In most places, we’re now seeing the economies starting to open back up. However, in these past two months of stay-at-home restrictions, consumers’ daily routines have been completely disrupted in many markets, which causes risks and opportunities for radio. We are now entering the second chapter of the story and it is critical for radio stations to [...]
Consumers’ media consumption has changed. Listeners are distracted and scatter to many media outlets. We want to give air talent tools on how they can adapt and thrive in this new world, based upon decades of content research. Welcome to Chapter Three of a five-part series called Content Superhero™. We introduced the Content Superhero™ series a couple [...]
Consumers’ media consumption has changed and we want to give you tools on how you can adapt and thrive in this new world. Welcome to Chapter Two of a five-part series called Content Superhero. We introduced the Content Superhero series a couple of years ago in conjunction with Tracy Johnson Media Group. The team here at Strategic [...]
For nearly a quarter-century, I’ve been measuring listener behavior to content, moment-by-moment. At the beginning, we would give each listener a hand-held remote dial in an auditorium environment. We still do that today, but we also have moved a lot of our content testing online. In both methodologies, we capture a consumer’s reaction to audio and video [...]
