Classic Hip Hop: Radio Format Analysis From the Front Lines

The format that has the buzz right now is the one playing throwback rhythmic songs – whether you call it Classic Hip Hop, Rhythmic Hot AC, or Throwbacks.  It is a product category that many broadcasters are studying as a potential opportunity or threat. The question is if this is a format with ‘legs’ or a blip [...]

By |2019-10-16T19:23:18-05:00January 12, 2015|Formats, Listener Engagement Strategies, Positioning|
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The Beauty of Simplicity

U.S. Republican Presidential candidate Herman Cain has jumped in the polls from single-digits to a leader with nearly 30%. His ‘9-9-9’ tax code proposal has been the fuel in his rocket and virtually the only issue he discusses. It is a simple proposed solution to one of the hot issues on voters’ minds. No matter what you [...]

By |2016-04-12T19:57:53-05:00October 28, 2011|Consumer Engagement, Listener Engagement Strategies, Positioning|
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