What Lessons Should Radio Be Learning From the Pandemic That Can Benefit It in the Long Term?

To say the year has been challenging is an understatement.  The economic hole we are digging out of is large, but there are lessons to be learned and actions to take that will make your brand stronger coming out of this. In-Car radio listening is bouncing back now that people are back in their cars but usage [...]

Is the Throwback Hip Hop Format Dead? No, and Here’s Why

There has been some chatter in the industry that the Throwback Rhythm format is “dead” and was a flash in the pan, but we would like to respectfully disagree. We have found it IS a viable format option in the right conditions and with the right execution. This Rhythmic Gold format hasn’t really consolidated under one name [...]

By |2019-10-16T19:22:00-05:00February 7, 2017|Formats, Listener Engagement Strategies, Research|

Classic Hip Hop: Radio Format Analysis From the Front Lines

The format that has the buzz right now is the one playing throwback rhythmic songs – whether you call it Classic Hip Hop, Rhythmic Hot AC, or Throwbacks.  It is a product category that many broadcasters are studying as a potential opportunity or threat. The question is if this is a format with ‘legs’ or a blip [...]

By |2019-10-16T19:23:18-05:00January 12, 2015|Formats, Listener Engagement Strategies, Positioning|

The Beauty of Simplicity

U.S. Republican Presidential candidate Herman Cain has jumped in the polls from single-digits to a leader with nearly 30%. His ‘9-9-9’ tax code proposal has been the fuel in his rocket and virtually the only issue he discusses. It is a simple proposed solution to one of the hot issues on voters’ minds. No matter what you [...]

Google Sees Itself As Part of a “Gang of 4”

Google CEO Eric Schmidt feels there are four companies that dominate the center of the technology sector because they have exploited a unique platform. Google, Amazon, Apple and Facebook each use sophisticated computer science to identify a category and become 'famous' for it very, very quickly. Technology provides that opportunity as well as the potential for economies [...]