Radio Comes to the Rescue for Tornado Victims

Radio Comes to the Rescue for Tornado Victims

As programmers, we are absorbed by the daily duties of keeping score of our stations. PPM reports, song scores, song counts, music meetings, promo meetings, and web-hits on station websites encapsulate our days. And with our sleeves rolled and our heads … Read More

A Great Story About Second Chances

A Great Story About Second Chances

Do you like stories about second chances? Here is a former radio DJ who up until two days ago had been homeless for quite some time. His life changed dramatically in the past 48 hours. Here more about his story, … Read More

Stretch Your Brand

Stretch Your Brand

As we talk about quite often, the radio stations that will thrive in future years will be the ones that think about themselves as more than just radio station brands. Consider making one of your New Year’s resolutions to be … Read More

Think Simple

Think Simple

When thinking about your new positioning statement or the mechanic of your next big promotion, remember the words of legendary ad man David Ogilvy: Big Ideas are usually simple ones.