In the PPM World, Cume Is King

In the PPM World, Cume Is King

As our strategists travel to the growing list of markets that have switched to the PPM methodology, we see more sets of market execs and programmers who are perplexed and panicked. It is easy to understand – the rules of … Read More

Slacker Aims To Be More Personal, Engaging

Slacker Aims To Be More Personal, Engaging

Do you want to know where online, personal radio services want to go? They want to take the position that some broadcasters are leaving – local, relevant, engaging radio. Slacker launched its Slacker Premium on-demand service recently, giving subscribers on-demand … Read More