About Us

Get to know the team behind Strategic Solutions Research™

Our Background

Many of the world’s biggest brands in radio, TV, digital and entertainment use Strategic Solutions Research for:

Strategic Research
Brand Engagement Evaluation
Brand Tracking
Library Music Testing for radio, audio media and live performance
Current Music Testing (“Callout”)
Moment-by-Moment Testing of TV and Video Content, Audio Content, Speeches and Mock Juries
Smartspots Ad Testing

Why Do Top Media Brands Choose Us As Their Strategic Partner?

Strategic Solutions Research™

Our goal in each situation we work in is to provide clear, custom strategic solutions that help the client reach their objective. This is our core competency and we’re passionate about it.

Our team is comprised not only of researchers but of strategists who have experience in product, marketing and management of media brands. Our team has worked with many of the best managers, programmers, and news directors in media today.

This experience helps us design actionable, relevant research that impacts success. In short, we do not just provide research, we present solutions.

Many of the world’s biggest brands choose us as a strategy and research partner.

Our team has worthwhile experience in all formats, including Spanish language radio. We work throughout USA, Canada and in all, our team has experience in 24 countries worldwide.

Our team has a winning track record in major markets and we are known as thought leaders in brand strategy, strategic research and content research.

We are brand innovators, having created the first brand-centered research for media companies, moment-by-moment content research with a “tune-out” button, and an easy-to-use DIY music survey app.

Expertise

Our team has unparalleled experience in strategic brand research in most major US markets, as well as in 24 countries worldwide.

From New York to LA and Boston to Berlin, we have provided strategic expertise to brands both large and small.

We also have extensive experience in assessing spoken word content, consumer engagement and identifying music trends.

A Collaborative Process That Your Team Will Embrace

We work with our clients in a collaborative process to develop a five-part Strategic Marketing Model that helps the client to stay focused on the things that will impact the brand.

We know that when your team is a part of the process, “the goal” becomes “THEIR goal.” As a result, they embrace the plan, and that gives you a much better opportunity to get to where you need to be.

With every aspect of the Research Plans we assemble for our clients, we pride ourselves on conducting research that is ACTIONABLE, first and foremost.

Clear Strategic Solutions

Our goal in each situation we work in is to provide clear, custom strategic solutions to help that a radio or TV station reach its objective. That is our core competency, and we’re passionate about it.

Our team is comprised not only of researchers but radio programmers who know how to design actionable, relevant research that gets ratings results. In short, we do not just provide research, we present solutions.

Actionable Research Solutions

Knowledge is power; but the power is only realized when a clearly defined plan of action is put into place.

With every aspect of the Research Plans we assemble for our clients, we pride ourselves on conducting research that is ACTIONABLE, first and foremost.

There is no room in anyone’s budget for items that do not have a return on investment. We make sure your investment in our media research services delivers powerful ROI.

Clarity

We understand clients come to us to help them focus on what matters most and what path will give their brand the greatest potential for growth. This helps you concentrate your people, your resources and your energy on what will give you the greatest ROI.

We know that when you have clarity in your strategic plan, you have the confidence to drive your brand and your product forward, whether it be a radio station, TV news program or a recording artist.

Innovation

Strategic Solutions has been the trail-blazer in brand development as the first research company to identify “Brand Ambassadors” among a media outlet’s core audience.

We are the only company to have our “6-Star Brand Health Check.”

We are also the first company to create Brand DNA Studies specifically designed to build media brands, and the first to create an interactive technology to measure music and talk content research with a ‘tune-out’ button, which helps broadcasters master their PPM ratings performance.

We are leaders in talk and entertainment content analysis. We encourage you to follow our Content Superhero™ series that provides a how-to for successful on-air talent, based upon 20 years of moment-by-moment content analysis. We are happy to share the e-book with you!